Sarah Ali Choudhury - Business Cards Sarah Ali Choudhury - Press Ad Sarah Ali Choudhury - Recipe Booklet Sarah Ali Choudhury - Recipe Booklet

Sarah Ali Choudhury


The client

Sarah has gone from being one of the youngest Asian females in the UK to manage her own Indian restaurant, to building a reputation as an experienced chef who delivers simple, yet delicious Indian recipes.

Her event catering business aims to inspire everyone to eat real, home cooked, gourmet Indian food and to give people everywhere access to the best traditional Indian recipes.

The brief

Taking the leap from restaurant manager and chef to running her own event catering business, Sarah wanted to produce a suite of marketing collateral which showcased her recipes, her cooking lessons and her focus on high end Asian gourmet dining.

What we have delivered

Sarah is very proud of her Indian roots and so a key focus for us was to ensure that this came through in each marketing touchpoint. We ensured the use of gold was prevalent in the colour palette given it’s strong connection with Indian culture.

In translating Sarah’s deluxe branding into a business card format it’s safe to say we designed the most elaborate business cards we have yet. A gold mandala motif design printed in hot foil created quite the finished product.

We have sought to mirror this attention to detail and quality throughout the other materials we have produced for Sarah including her recipe books, press ads, banners and gift vouchers.

We continue to support Sarah as her brand gathers strength and traction.


Mornington Peninsula | Victoria | Australia
T: +61 (0) 415 196 723 |