Ravensgate Developments are a property development company who are committed to bringing the most innovative designs, materials and construction methods to create forward thinking and sustainable buildings.
Although they had been operating for a few years, Ravensgate hadn’t yet established a distinctive brand identity. Having reached a point in their evolution where this was becoming a much greater necessity we were engaged to establish their brand identity and some accompanying marketing collateral.
We created a lettermark logo using the client’s initials to represent the brand. The client felt this mirrored the clean, modern design of their buildings. It also enabled the use of a graphical device which could be easily applied to other collateral further down the line.
We established green and grey as the primary colour palette, the green to represent the client’s intent to use surrounding landscape to complement the design of it’s buildings, and the dark grey to create a modern, sophisticated feel.
Having established the visual branding we put a style guide in place to direct and ensure branding consistency going forward. We then applied this branding across further collateral including business cards, letterhead and a sales brochure.
We continue to enjoy a working relationship with Ravensgate and are currently designing a brochure for their latest development.
"We had been looking for a graphic designer to revamp our company website and create marketing brochures. After working with a number of designers, we discovered Applebee Creative who came across as extremely passionate and very insightful. After discussing our requirements, Applebee Creative’s consistent approach to providing ideas, listening to feedback, modifying and amending delivered exactly what we were looking for. We continue to use and recommend Applebee Creative for their excellent work."
- Daniel Conwey - Managing Director, Ravensgate Developments