For over 175 years Dorchester Agricultural Society has celebrated agriculture and rural life within the county of Dorset. The first exhibition was held in 1840 and this has now developed into the two day Dorset County Show which takes place on the first weekend in September. The Show is an opportunity to showcase local talent and local food & drink producers. It also includes interactive educational displays for kids and a wide variety of trade stands.
We were engaged by Liz Lean PR to provide design for the various marketing and operational collateral used to promote and manage the show such as posters, press ads, flyers, event guides and maps.
This project represented a different challenge to our normal brief in that the show is an annual event and so any design needed to have an immediate impact and also be recognisable when reintroduced a year later. In addition it needed to utilise existing visual branding.
Drawing on the colour palette already in place we used colour blocking to create a strong grid layout structure, incorporating event highlight photos taken by local photography groups. This enabled a clear visual link across the various collateral.
This also allowed us to emphasise the varied and colourful nature of the show and achieve a striking visual impact capable of creating a lasting image in the minds of the target audience.
We were delighted to be asked to design the Show’s marketing collateral again this year.
"Applebee Creative have worked with Dorset County Show for a number of years and always provide top quality work which never disappoints. We have used Applebee Creative for a number of design tasks such as leaflet, poster & logo design and each time they have taken on board all of our comments from the design brief and created work that is fresh, stylish and captures our character. The team always meet our deadlines with plenty of time to spare and can make adjustments almost instantly – Highly recommended.”
- Will Hyde - Secretary, Dorset County Show